Coffee chain Starbucks have been known for their festive cups during the Christmas season. Previous designs have included snow, a reindeer and a Christmas tree.
However, they stunned everyone this year by opting for a minimalistic all red design. The top of the cup starts with an orangey red and then gradually goes into a cranberry red.
The unveiling of the new vessel caused controversy and divide on Twittter. Some users were calling for Starbucks to be boycotted.
The hashtag #WarOnChristmas was created and used by the tweeters who felt Starbucks were turning their back on Christmas and Christianity.
A former TV and radio evangelist with almost two million followers took to Facebook to voice his opinion. Joshua Feuerstein claimed that Starbucks removed Christmas from their cups because “they hate Jesus.”
He also encouraged customers to ask Starbucks baristas to write ‘Merry Christmas’ on their cups instead of names.
On the other hand, many were left baffled as to why people were getting so offended by a cup. #ItsJustACup was created to express this confusion.
One user points out the obvious –
Psst. The Starbucks cups didn’t have Christian symbols on them to begin with. #ItsJustACup
A statement from Starbucks said that cups were left blank for customers to create their own, personal stories much like people have been doing for years on the white cups.
Vice President for Design and Content at Starbucks, Jeffrey Fields, said: “In the past, we have told stories with our holiday cups designs. This year we wanted to usher in the holidays with a purity of design that welcomes all of our stories.”
I spoke to students around the campus to get their views on the controversial cup. Check out the audio clip below.