By Kristyn Higginson, Rebecca Siddle and Abbie Walker
AN anti-homophobia campaign called ‘SO WHAT?’ has been launched in the North East to fight gay prejudice.
Mr Gay World, Stuart Hatton, created the new campaign to fight back against homophobia.
The #SOWHAT campaign was launched on January 12 in South Shields and is hoping to go global.
It already has some celebrity backing.
These followers include the girl group Little Mix, former pop star Kim Wilde and Ian ‘H’ Watkins.
ITV’s Lorraine Kelly, who has 508k followers on twitter, has joined in the trend where you write “So What?” on your hand, take a picture of it and then post on Twitter to help gain awareness of the campaign.
Since its launch the campaign’s Twitter page @WeSaySoWhat gained 500 followers in the first 24 hours.
Stuart said he was excited to be the ambassador for such a campaign.
“The main aim is to raise awareness of homophobia across the world regardless of age gender or ethnicity,” he said.
He was extremely happy to tell us that so far the campaign has ran smoothly and he is glad that he has the status of ‘Mr Gay World’ behind him to convey his anti-homophobia message.
The campain’s tag line is “Some of us have blue eyes, some of us have green eyes, some of us are straight and some of us are gay”.
If you want to show your support go onto the campaign’s twitter page.