Since opening in 1994, the Supreme Brand has expanded from a small downtown New York wear brand, into the world famous fashion brand that he is now. Keeping to it’s skatebording roots, Supreme continues to focus on skate wear , but also colaborates with world famous brand, such as Nike; Timberland, and The North Face. To create some of the most exclusive fashion collections. Their unique brand positioning and marketing campains are what make them such worldwide success. Supreme are changing the way skate brands are perceived.
Supreme have an exclusive range of products in each collection, all available in a range of different colours. This is where where stands out from other brands. As they do not limit themselves to having one product design in one color. They offer you variety. This continues trought into supremes collaborations with world famous brands such as Nike, Vans, Louis Vuitton. They use variety of different colors ways for their exclusive marchandise. Supreme also offer a wide range of personalised accesories, to blankets and flasks, all depicting the signature supreme box logo. In-store, Supreme also sell brands like such as Vans, Trashers, showing their support rather than competing. Altrought Supreme is skate brand, they etablished themselves as a brand know for “quality, style and authenticity” wich is reflected in their marchandise. Their products are made to high quality usisng prenium fabrics with unique designs.
Supreme is considered like luxe brand, Supreme produces every season several hundred different rooms which the mark puts on sale with a weekly rhythm and in very small quantities. Proof of the incredible success of the brand, the imitations teem and the black market went rarely as well. The last one ” photo tee ” with the rapper Nas, sold 48 euros in store, tears away between 250 and 300 euros with private individuals or on sites specialized in the Supreme resale of products today.
August 23rd of this year, site Gwarizm took out again inmost depths of Internet an interview of James Jebbia, the brain which hides behind Supreme, in whom he expressed himself exactly on the underground economy generated by his own mark. “I do not really like that, he sanctioned, simply because we do our best to return our clothes accessible to the young people. After all, Supreme is a mark of skateboard and when I see our products on eBay, they are resold at prices at least twice as dear.”
Here are the average prices of Supreme brand collection :
T-Shirt : 50 – 80 £
Shirts : 100 £
Jumpers and hoodies : 100£
Outerwear : 200 – 250 £
Trousers and Jeans : 70£ – 100£
Hats : 40£
Skateboard Deck : 45£
Accesories : 20£ – 200£
Stickers : Free with purchase
But during collaborations the prices increase, as during the collection : Louis Vuitton x Supreme :
Supreme’s London store combines a clean, minimalistic style that’s more commun in hight end fashion stores, with skateboards and urban after artwork. The clothes are kept downstairs so customers have to venture throught the shop to find them. This further show their exclusivity because it’s as if they are being hidden away so passers-by cannot see. There are no windows displays or manequins, and there is very limited stock available as with of their most collection their is only small amount manufactured. Supreme product are only sold on internet, or in store.