Travelling for me is a journey of discovery and growth, driven by a deep-rooted passion for tourism. My recent trip to Palma, Spain, in late April to early May was a university-led educational experience that immersed me in the world of tourism and fulfilled my eagerness to explore new places and cultures. Visiting TUI offices and attending meetings introduced me to the inner workings of the industry, offering firsthand insights into tourism’s dynamic nature. Beyond academics, this trip was a chance to connect with new people and make friends, adding a meaningful social dimension to the experience. Exploring the vibrant city of Palma, tasting local food, and experiencing Spanish culture were captivating and further fuelled my passion for understanding diverse ways of life. Travelling, in essence, combines learning with adventure, and this trip reminded me why I love stepping into new environments—it’s an opportunity to learn, connect, and broaden my perspective on life.
Displayed above is an image of me on a tour bus that travels throughout Palma, with the Cathedral Basilica de Santa Maria de Palma de Mallorca visible in the background.
This educational trip also aligns closely with McIntosh, Goeldner, and Ritchie’s (1995) Theory of travel motivation, reflecting its Intellectual, Social, and Cultural components.
The Intellectual Component was fulfilled through activities that engaged my curiosity and provided new knowledge about the tourism industry, specifically regarding its impact on Palma, enhancing my understanding of how the industry shapes local economies and visitor experiences.
The Social Component of the theory was evident in the friendships and connections I built on this trip, which fostered personal growth, boosted my self-confidence, and created meaningful bonds with peers who share similar interests.
Finally, this trip catered to the Cultural Component by immersing me in the unique cultural fabric of Palma. From exploring local architecture, like the image shown above, learning about the effects of tourism on the daily lives of residents, this journey allowed me to experience the city’s identity and gain a richer understanding of its culture and heritage.
Together, these motivations enhanced my experience, combining learning, connection, and cultural appreciation in a way that deepened my passion for travel and tourism.
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References
Gopalakrishnan, K., 2019. A study on the influence of social media marketing on consumer buying behavior. [pdf] CORE. Available at: https://core.ac.uk/download/pdf/234671427.pdf (Accessed: 27 October 2024).