{"id":17034,"date":"2025-07-21T12:00:50","date_gmt":"2025-07-21T11:00:50","guid":{"rendered":"https:\/\/blogs.tees.ac.uk\/lteonline\/?p=17034"},"modified":"2025-07-17T08:13:07","modified_gmt":"2025-07-17T07:13:07","slug":"top-tips-quick-wins-to-make-powerpoint-lectures-more-engaging-in-just-a-few-minutes-2","status":"publish","type":"post","link":"https:\/\/blogs.tees.ac.uk\/lteonline\/2025\/07\/21\/top-tips-quick-wins-to-make-powerpoint-lectures-more-engaging-in-just-a-few-minutes-2\/","title":{"rendered":"Top Tips &#038; Quick Wins to Make PowerPoint Lectures More Engaging (in just a few minutes)"},"content":{"rendered":"<p>Effective presentations can significantly enhance student engagement and learning.\u00a0 To help deliver more dynamic, accessible, and engaging lectures, we have identified <b><u>ELEVEN<\/u> <\/b>practical PowerPoint Presentation tips and created a series of bite-sized <strong>video tutorials<\/strong>, each around one minute, demonstrating how to add these powerful features and increase learner engagement.<\/p>\n<p style=\"text-align: center;\"><strong>Quick, Simple and Impactful<\/strong>.<\/p>\n<p>If you would like further support in implementing these PowerPoint features or\u00a0<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">discussing their pedagogical implications, please contact the Digital Learning Specialist team via\u00a0<a target=\"_blank\" rel=\"noopener\">elearning@tees.ac.uk\u00a0<\/a>or <\/span>leave a comment at the bottom of the blog post.<\/p>\n<h4><\/h4>\n<h4>How to Use This Guide<\/h4>\n<ol>\n<li data-start=\"3619\" data-end=\"3661\"><strong data-start=\"3619\" data-end=\"3638\">Watch one video<\/strong> to learn the feature<\/li>\n<li data-start=\"3665\" data-end=\"3704\"><strong data-start=\"3665\" data-end=\"3684\">Try it yourself<\/strong> within PowerPoint<\/li>\n<li data-start=\"3708\" data-end=\"3775\">Choose <strong data-start=\"3715\" data-end=\"3737\">two or three tools<\/strong> to start, and build your confidence<\/li>\n<li data-start=\"3779\" data-end=\"3832\">Gather <strong data-start=\"3786\" data-end=\"3806\">student feedback<\/strong> to refine your approach<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>*NOTE: <\/strong>Please be aware that features <strong>8<\/strong> and <strong>10<\/strong> may require intervention from ITDS.<\/p>\n<p style=\"text-align: center;\">If you do require their support, please contact ITDS via the following:<\/p>\n<p style=\"text-align: center;\">Email: <a id=\"menurmn5\" class=\"fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"mailto:ithelp@tees.ac.uk\" href=\"mailto:ithelp@tees.ac.uk\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link ithelp@tees.ac.uk\">ithelp@tees.ac.uk<\/a>\u00a0 \u00a0 \u00a0Telephone: 01642 342220 (ext 2220)<\/p>\n<h5><\/h5>\n<h5 style=\"text-align: left;\"><strong>1. <\/strong><strong>Use Cameo to Include Live Video<\/strong><\/h5>\n<p>Embed a live \u201ctalking head\u201d video directly into your slides using <strong>Cameo<\/strong>.\u00a0 Ideal for pre-recorded and live sessions, this feature allows your face (or guest speakers) to be captured via a connected webcam and stay visible throughout, fostering connection and engagement.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 1px solid #464646;\" src=\"https:\/\/teesside.cloud.panopto.eu\/Panopto\/Pages\/Embed.aspx?id=e10ab77d-56fb-4dfc-9fad-b314009c2c04&amp;autoplay=false&amp;offerviewer=true&amp;showtitle=true&amp;showbrand=true&amp;captions=false&amp;interactivity=all\" width=\"720\" height=\"405\" allowfullscreen=\"allowfullscreen\" aria-label=\"Panopto Embedded Video Player\" aria-description=\"PowerPoint - Cameo\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/teesside.cloud.panopto.eu\/Panopto\/Pages\/Viewer.aspx?id=e10ab77d-56fb-4dfc-9fad-b314009c2c04\">Video link for external subscribers<\/a><\/p>\n<p><strong>Benefits:<\/strong><\/p>\n<ul>\n<li>Makes lectures feel more personal and engaging<\/li>\n<li>Supports non-verbal connection with students<\/li>\n<li>Seamlessly integrates your video into PowerPoint or Teams<\/li>\n<\/ul>\n<p><strong>*NOTE <\/strong>Recording Cameo videos in PowerPoint can <span style=\"text-decoration: underline;\"><strong>significantly increase file size<\/strong><\/span>,\u00a0especially if the video quality and duration are high.\u00a0 Using Cameo as a live talking head video does not increase the file size of a PowerPoint slide deck.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>2. Enable Live Captioning<\/strong><\/h5>\n<p>Activate live captions so spoken words (picked up by the microphone attached to the device) appear as subtitles during your presentation.\u00a0 This improves accessibility for all students, supports those with hearing or language processing needs, and enhances comprehension.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 1px solid #464646;\" src=\"https:\/\/teesside.cloud.panopto.eu\/Panopto\/Pages\/Embed.aspx?id=889a5c30-7bf1-4c6b-bb98-b31400a723cb&amp;autoplay=false&amp;offerviewer=true&amp;showtitle=true&amp;showbrand=true&amp;captions=false&amp;interactivity=all\" width=\"720\" height=\"405\" allowfullscreen=\"allowfullscreen\" aria-label=\"Panopto Embedded Video Player\" aria-description=\"PowerPoint - Live Captioning\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/teesside.cloud.panopto.eu\/Panopto\/Pages\/Viewer.aspx?id=889a5c30-7bf1-4c6b-bb98-b31400a723cb\">Video link for external subscribers<\/a><\/p>\n<p><strong>Benefits:<\/strong><\/p>\n<ul>\n<li>Aids understanding for the deaf, hard-of-hearing and those with auditory processing difficulties<\/li>\n<li>Reinforces audio with text, improving retention and focus<\/li>\n<li>Fulfils inclusive teaching and accessibility best practice<\/li>\n<\/ul>\n<h5><\/h5>\n<h5><strong>3. Use the Pointer Tools<\/strong><\/h5>\n<p>Draw attention, emphasise key points, and make delivery more interactive using the laser, pen, and highlighter tools.\u00a0 These tools are useful for both live and recorded sessions.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 1px solid #464646;\" src=\"https:\/\/teesside.cloud.panopto.eu\/Panopto\/Pages\/Embed.aspx?id=33d2df95-fe7d-4bdb-b787-b31400abdd00&amp;autoplay=false&amp;offerviewer=true&amp;showtitle=true&amp;showbrand=true&amp;captions=false&amp;interactivity=all\" width=\"720\" height=\"405\" allowfullscreen=\"allowfullscreen\" aria-label=\"Panopto Embedded Video Player\" aria-description=\"PowerPoint - Pointer Tools\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/teesside.cloud.panopto.eu\/Panopto\/Pages\/Viewer.aspx?id=33d2df95-fe7d-4bdb-b787-b31400abdd00\">Video link for external subscribers<\/a><\/p>\n<p><strong>Benefits:<\/strong><\/p>\n<ul>\n<li>Directs learner focus and engagement by emphasising\u00a0key points<\/li>\n<li>Can be saved and reviewed later<\/li>\n<li>Encourages interactive presentation delivery<\/li>\n<\/ul>\n<h5><\/h5>\n<h5><strong>4. Align and Distribute Slide Content<\/strong><\/h5>\n<p>Use automatic alignment and distribution tools to make your slides look polished. Quick and easy, this ensures visual coherence and can save time.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 1px solid #464646;\" src=\"https:\/\/teesside.cloud.panopto.eu\/Panopto\/Pages\/Embed.aspx?id=ab077b7d-5bc7-4d5f-ae41-b31400b4df78&amp;autoplay=false&amp;offerviewer=true&amp;showtitle=true&amp;showbrand=true&amp;captions=false&amp;interactivity=all\" width=\"720\" height=\"405\" allowfullscreen=\"allowfullscreen\" aria-label=\"Panopto Embedded Video Player\" aria-description=\"PowerPoint - Align and Distribute Slide Content\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/teesside.cloud.panopto.eu\/Panopto\/Pages\/Viewer.aspx?id=ab077b7d-5bc7-4d5f-ae41-b31400b4df78\">Video link for external subscribers<\/a><\/p>\n<p><strong>Benefits:<\/strong><\/p>\n<ul>\n<li>Delivers consistent, visually appealing slides<\/li>\n<li>Saves prep time and reduces alignment errors<\/li>\n<li>Enhances clarity and readability on-screen<\/li>\n<\/ul>\n<h5><\/h5>\n<h5><strong>5. Animate Images<\/strong><\/h5>\n<p>Add simple entrance, focus and exit animations to images to guide student focus and make slides more engaging. Animated visuals can help reinforce key messages.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 1px solid #464646;\" src=\"https:\/\/teesside.cloud.panopto.eu\/Panopto\/Pages\/Embed.aspx?id=2ace55e2-1638-4da3-8a26-b31400cb1bb7&amp;autoplay=false&amp;offerviewer=true&amp;showtitle=true&amp;showbrand=true&amp;captions=false&amp;interactivity=all\" width=\"720\" height=\"405\" allowfullscreen=\"allowfullscreen\" aria-label=\"Panopto Embedded Video Player\" aria-description=\"PowerPoint - Animate Images\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/teesside.cloud.panopto.eu\/Panopto\/Pages\/Viewer.aspx?id=2ace55e2-1638-4da3-8a26-b31400cb1bb7\">Video link for external subscribers<\/a><\/p>\n<p><strong>Benefits:<\/strong><\/p>\n<ul>\n<li>Helps visual reinforcement of key content<\/li>\n<li>Introduces pacing and focus into presentations<\/li>\n<li>Makes slides more dynamic and less static<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h5><strong>6. Apply Morph Transitions<\/strong><\/h5>\n<p>Use the Morph transition for smooth, dynamic visual transitions between slides. Suitable for visualising processes, comparisons, or progress steps.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 1px solid #464646;\" src=\"https:\/\/teesside.cloud.panopto.eu\/Panopto\/Pages\/Embed.aspx?id=79d9b098-a2b3-4c5b-887f-b31400d18520&amp;autoplay=false&amp;offerviewer=true&amp;showtitle=true&amp;showbrand=true&amp;captions=false&amp;interactivity=all\" width=\"720\" height=\"405\" allowfullscreen=\"allowfullscreen\" aria-label=\"Panopto Embedded Video Player\" aria-description=\"PowerPoint - Morph Transition\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/teesside.cloud.panopto.eu\/Panopto\/Pages\/Viewer.aspx?id=79d9b098-a2b3-4c5b-887f-b31400d18520\">Video link for external subscribers<\/a><\/p>\n<p><strong>Benefits:<\/strong><\/p>\n<ul>\n<li>Seamlessly visualises content progression<\/li>\n<li>Professional, modern transitions enhance viewer interest<\/li>\n<li>Useful for illustrating process changes or comparisons<\/li>\n<\/ul>\n<h5><\/h5>\n<h5><strong>7. Remove Image Backgrounds<\/strong><\/h5>\n<p>Use PowerPoint\u2019s built-in background removal tool to cleanly isolate subjects within images. This creates a cleaner, more professional appearance.\u00a0 Another useful image editing tools allows for a single colour to be isolated and removed (made transparent) from the image.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 1px solid #464646;\" src=\"https:\/\/teesside.cloud.panopto.eu\/Panopto\/Pages\/Embed.aspx?id=a1098885-b65a-421b-a42a-b31400d7aee5&amp;autoplay=false&amp;offerviewer=true&amp;showtitle=true&amp;showbrand=true&amp;captions=false&amp;interactivity=all\" width=\"720\" height=\"405\" allowfullscreen=\"allowfullscreen\" aria-label=\"Panopto Embedded Video Player\" aria-description=\"PowerPoint - Remove Image Background\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/teesside.cloud.panopto.eu\/Panopto\/Pages\/Viewer.aspx?id=a1098885-b65a-421b-a42a-b31400d7aee5\">Video link for external subscribers<\/a><\/p>\n<p><strong>Benefits:<\/strong><\/p>\n<ul>\n<li>Focuses attention on key images<\/li>\n<li>Supports consistent design and layouts<\/li>\n<li>Enables flexible reuse of visuals across slides<\/li>\n<\/ul>\n<h5><\/h5>\n<h5><strong>8. Insert a Countdown Timer<\/strong><\/h5>\n<p>Add a countdown timer to slides for timed activities, polls, or breaks.\u00a0 This can help structure sessions and encourage student participation.<\/p>\n<p style=\"text-align: center;\"><strong>*NOTE: Once you have added the Countdown Timer from the Add-ins tool, the timer will be available on all computer systems where the PowerPoint is opened (including for example, lecture theatres).\u00a0 This is regarded as a one-time integration and can be downloaded <a href=\"https:\/\/www.slido.com\/powerpoint-polling\">here<\/a>.<\/strong><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 1px solid #464646;\" src=\"https:\/\/teesside.cloud.panopto.eu\/Panopto\/Pages\/Embed.aspx?id=e5da7010-e310-4177-af5d-b31400f30069&amp;autoplay=false&amp;offerviewer=true&amp;showtitle=true&amp;showbrand=true&amp;captions=false&amp;interactivity=all\" width=\"720\" height=\"405\" allowfullscreen=\"allowfullscreen\" aria-label=\"Panopto Embedded Video Player\" aria-description=\"PowerPoint - Adding a Countdown timer\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/teesside.cloud.panopto.eu\/Panopto\/Pages\/Viewer.aspx?id=e5da7010-e310-4177-af5d-b31400f30069\">Video link for external subscribers<\/a><\/p>\n<p><strong>Benefits:<\/strong><\/p>\n<ul>\n<li>Keeps sessions organised and on time<\/li>\n<li>Drives engagement during timed exercises<\/li>\n<li>Encourages student focus and participation<\/li>\n<\/ul>\n<h5><\/h5>\n<h5><strong>9. Embed Microsoft Forms<\/strong><\/h5>\n<p>Microsoft Forms can bring interactive quizzes and surveys directly into PowerPoint presentations, eliminating the need for the academic to open and authenticate to Microsoft Forms in a separate browser window (such as Chrome or Edge).\u00a0 This enables real-time feedback and formative assessment without leaving PowerPoint.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 1px solid #464646;\" src=\"https:\/\/teesside.cloud.panopto.eu\/Panopto\/Pages\/Embed.aspx?id=0abc12d5-0d38-42ca-a23a-b31400ddb20c&amp;autoplay=false&amp;offerviewer=true&amp;showtitle=true&amp;showbrand=true&amp;captions=false&amp;interactivity=all\" width=\"720\" height=\"405\" allowfullscreen=\"allowfullscreen\" aria-label=\"Panopto Embedded Video Player\" aria-description=\"PowerPoint - Embedding Microsoft Forms\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/teesside.cloud.panopto.eu\/Panopto\/Pages\/Viewer.aspx?id=0abc12d5-0d38-42ca-a23a-b31400ddb20c\">Video link for external subscribers<\/a><\/p>\n<p><strong>Benefits:<\/strong><\/p>\n<ul>\n<li>Enables real-time formative assessment<\/li>\n<li>Improves interaction without leaving PowerPoint<\/li>\n<li>Provides immediate insights into learner understanding<\/li>\n<\/ul>\n<h5><\/h5>\n<h5><strong>10. Add Live Polling, word cloud and more with Slido<\/strong><\/h5>\n<p>Integrate Slido, a 3rd party EdTech tool to include live polls, Q&amp;As, or word clouds within your slides.\u00a0 A tool for gathering student feedback and maintaining engagement.<\/p>\n<p style=\"text-align: center;\"><strong>*NOTE: You must download and install the Slido extension to integrate Slido into Microsoft PowerPoint.\u00a0 It can be downloaded <a href=\"https:\/\/www.slido.com\/powerpoint-polling\">here<\/a>.<\/strong><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 1px solid #464646;\" src=\"https:\/\/teesside.cloud.panopto.eu\/Panopto\/Pages\/Embed.aspx?id=b17d61a5-d992-4a3b-a6b0-b31400eae5bd&amp;autoplay=false&amp;offerviewer=true&amp;showtitle=true&amp;showbrand=true&amp;captions=false&amp;interactivity=all\" width=\"720\" height=\"405\" allowfullscreen=\"allowfullscreen\" aria-label=\"Panopto Embedded Video Player\" aria-description=\"PowerPoint - Slido\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/teesside.cloud.panopto.eu\/Panopto\/Pages\/Viewer.aspx?id=b17d61a5-d992-4a3b-a6b0-b31400eae5bd\">Video link for external subscribers<\/a><\/p>\n<p><strong>Benefits:<\/strong><\/p>\n<ul>\n<li>Engages students in active learning<\/li>\n<li>Collects instant feedback to inform teaching<\/li>\n<li>Supports collaborative learning and discussion<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h5><strong>11. Embed Microsoft Forms from the Insert Tab (including Surveys, quizzes, Polls and more)<\/strong><\/h5>\n<p>Microsoft Forms is pre-integrated into PowerPoint and therefore requires no additional setup work.\u00a0 To locate Forms, go to the <strong>Insert Ribbon<\/strong> &gt; <strong>Forms<\/strong>.\u00a0 Choose to create a completely new Form using the standard workflow or select a Form that was previously created.\u00a0 \u00a0Once added, choose to present the Form in live sessions (with results appearing in real time on the PowerPoint slide) or collect the responses to the Form offline and after the session.<\/p>\n<p><strong>*NOTE<\/strong> You can only add Microsoft Forms that you have created, <strong>not<\/strong> Forms that have been shared with you (These will not be included in the available Forms list).\u00a0 To add a Form that has been shared with you, you will need to make a &#8216;copy\u2019 of the Form so that it now belongs to you.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 1px solid #464646;\" src=\"https:\/\/teesside.cloud.panopto.eu\/Panopto\/Pages\/Embed.aspx?id=9f857568-4994-4d02-b6b1-b31a00dc2634&amp;autoplay=false&amp;offerviewer=true&amp;showtitle=true&amp;showbrand=true&amp;captions=false&amp;interactivity=all\" width=\"720\" height=\"405\" allowfullscreen=\"allowfullscreen\" aria-label=\"Panopto Embedded Video Player\" aria-description=\"Powerpoint - Adding a Microsoft Form\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/teesside.cloud.panopto.eu\/Panopto\/Pages\/Viewer.aspx?id=9f857568-4994-4d02-b6b1-b31a00dc2634\">Video link for external subscribers<\/a><\/p>\n<p><strong>Benefits:<\/strong><\/p>\n<ul>\n<li data-start=\"1047\" data-end=\"1120\">Enables in-slide formative assessment with no need for external tools<\/li>\n<li data-start=\"1123\" data-end=\"1192\">Supports<strong data-start=\"1132\" data-end=\"1192\"> real-time student feedback and checking of understanding<\/strong><\/li>\n<li data-start=\"1195\" data-end=\"1264\">Effortless integration within Microsoft 365 with absolutely no technical setup needed (it\u2019s already there)<\/li>\n<\/ul>\n<h5><strong>Ready to Explore More?<\/strong><\/h5>\n<p>By experimenting with these tools, you\u2019re not just presenting content, you\u2019re creating <strong>more accessible<\/strong>, <strong>interactive<\/strong>, and <strong>enjoyable<\/strong> learning experiences for your students..<\/p>\n<p>If you\u2019d like help applying these features in your modules or would like a tailored session for your team, please contact the <strong>Digital Learning Specialist team<\/strong> at <a href=\"mailto:elearning@tees.ac.uk\"><strong>elearning@tees.ac.uk<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to make your lectures more dynamic, accessible, and memorable? We\u2019ve created a quick-start guide featuring 11 impactful PowerPoint tips\u2014each with a 1-minute video tutorial, to help you transform your teaching.<\/p>\n","protected":false},"author":24817,"featured_media":10724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[277,3],"tags":[147,787],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Tips &amp; Quick Wins to Make PowerPoint Lectures More Engaging (in just a few minutes) - LTE Online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.tees.ac.uk\/lteonline\/2025\/07\/21\/top-tips-quick-wins-to-make-powerpoint-lectures-more-engaging-in-just-a-few-minutes-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Tips &amp; Quick Wins to Make PowerPoint Lectures More Engaging (in just a few minutes) - LTE Online\" \/>\n<meta property=\"og:description\" content=\"Want to make your lectures more dynamic, accessible, and memorable? 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