The NFL is the biggest sport in the USA averaging around 16.3 million viewers per game (Hollywood reporter, 2019), the UK is the NFL’s third largest market. But how does the NFL market their traditionally American sport to a foreign market?
In November two people go into a ring, fought for 6 rounds and one person came out on top. Sounds like every other organised boxing fight, so what makes this fight between Logan Paul and KSI so different to others and how DAZN can capitalise on events like these.
Women’s football has been gaining popularity in viewing numbers and sponsorship deals with the biggest stars and teams, so why are Female football stars still being paid less than their male counterparts, Is it simply a case of the gender pay gap that we still have in modern soci
ety or are the men’s teams and stars just more marketable?
Is enough being done by the top powers in football, could football clubs do more to combat the disgusting attitudes of some fans who in 2019 think it is acceptable to display racist behaviour on the stands and should the fans do more to ostracise those with racist views?
Sports and rap have never been so intertwined as it is today but when did sports company’s like Nike and Adidas start promoting their products through people who are no way affiliated with any sports or sports teams? Continue reading TRAVIS SCOTT, NIKES NEW POSTER BOY AND SAVIOUR.
If you don’t know what Esports is, its electronic sports, they are all video games but the rules and techniques of each individual game can be as different as Chess is to Football. Over the past few years Esports has soared in popularity drawing fans from all over the world, the growth of the sports in terms of viewership and the money in the sports is astronomical compared to what it was 5 years ago.