The NFL is the biggest sport in the USA averaging around 16.3 million viewers per game (Hollywood reporter, 2019), the UK is the NFL’s third largest market. But how does the NFL market their traditionally American sport to a foreign market?
In November two people go into a ring, fought for 6 rounds and one person came out on top. Sounds like every other organised boxing fight, so what makes this fight between Logan Paul and KSI so different to others and how DAZN can capitalise on events like these.
Women’s football has been gaining popularity in viewing numbers and sponsorship deals with the biggest stars and teams, so why are Female football stars still being paid less than their male counterparts, Is it simply a case of the gender pay gap that we still have in modern soci
ety or are the men’s teams and stars just more marketable?