Author: Oluseye

We are proud to share that our MSc Environmental Management student, Babatunde Oluwadamilola, has published a peer-reviewed article titled “Beyond fast fashion: consumer behavior, microfibre pollution, and sustainable fashion choices in the UK” in the Journal of Environmental Studies and Sciences (Springer Nature).

This timely and policy-relevant study explores the often-overlooked issue of microfibre pollution from the fashion industry, shedding light on how UK consumers perceive and respond to the environmental impacts of clothing choices.

Drawing on the Theory of Planned Behaviour (TPB), extended with variables such as mitigation strategies, age, and income, the research analysed survey data from 350 UK participants using multinomial logistic regression and path analysis. The study found that:

• Perceived behavioural control was the strongest predictor of intention to adopt sustainable fashion practices (β = 0.67),

• Followed by subjective norms (β = 0.54) and attitudes (β = 0.28),

• Mitigation strategies—including eco-labelling and public awareness campaigns—boosted these predictors significantly, both directly and indirectly,

• Age and income further shaped the effectiveness of these drivers, with older and higher-income consumers showing stronger pro-sustainability intentions.

This research contributes important insights into the behavioural dimensions of environmental sustainability and provides evidence-based guidance for reducing fashion-related microfibre pollution.

We congratulate Oluwadamilola on this achievement, which exemplifies the impact and real-world relevance of student research in our department.

Read the full article here: https://link.springer.com/article/10.1007/s13412-025-01028-1

Our PhD student, Fatai Ilesanmi, recently contributed to a high-impact climate event in Nigeria, where he shared insights on innovative palaeoclimate research and youth-led environmental solutions.

Workshop Report
The Youth Climate Action, themed “Empowering the Next Generation for Climate Action,” was held on May 17, 2025, at the Oasis Event Center and Conference Hall in Osogbo, Osun State, Nigeria. It convened over 150 participants, including students, policymakers, youth leaders, researchers, NGOs, and other stakeholders. Organised by GreenEarth Conservation Impact and Awareness Initiative (GECIAI), the event aimed to raise awareness and foster youth engagement in addressing climate change through knowledge exchange and practical collaboration.

During the workshop, I delivered a presentation titled “Lack of Climate Observation Data for Climate Studies in Africa: Implication of Stalagmites as Climate Tools.” My talk addressed the persistent scarcity of long-term, high-resolution climate observation data in West and Central Africa—regions particularly vulnerable to climate variability. I highlighted the value of stalagmites as robust palaeoclimate proxies, capable of filling critical data gaps through geochemical and isotopic analysis. Stalagmites, archived in caves across Africa, can provide continuous records of past rainfall, temperature, and monsoon dynamics spanning thousands of years. These records are crucial for validating global climate models and informing regional adaptation strategies.

I also discussed methodological challenges, including accessibility to cave sites and analytical constraints, while advocating for interdisciplinary collaboration to advance stalagmite-based research.

The workshop underscored the importance of youth empowerment in climate advocacy. Through interactive sessions, participants co-developed strategies for engaging communities in environmental stewardship. I left the workshop inspired, better connected, and equipped with actionable tools to contribute to Africa’s climate resilience.

I am deeply grateful to GECIAI for organising this impactful and timely initiative.